Best Ways to Use ChatGPT at Your Business (Without Things Getting Out of Hand)
It’s hard to turn around online these days without running into ChatGPT. Both Bing and Google are levering this advanced artificial intelligence language model. And you can expect it to show up in more business and personal tools that you use every day.
ChatGPT has revolutionized the way businesses interact with their customers. It has also affected how they get things done. Teams are using it for everything from emails to generating ideas for product names.
The tool’s personalized and informative responses in real-time definitely draw you in. But integrating ChatGPT into your business operations requires careful consideration. You want to ensure that things don’t get out of hand with employees using the tool irresponsibly.
In this article, we explore the best practices for using ChatGPT at your business.
Best Practices for Responsible Use of ChatGPT & Other AI
Understand ChatGPT’s Weaknesses
This is still very new technology, and it makes mistakes. When you first use ChatGPT, you’ll see a warning about this. You shouldn’t use the responses it provides you without human review and editing.
Yes, it can write you an employee device use policy if you ask. But, there may be things in that auto-generated policy that aren’t quite correct. Use it as a prompt, but not as a replacement for human-generated content.
Another weakness is potential bias. As the engine trains on vast amounts of content, it can pick up some bad habits. Thus, you could get biased or shocking responses from ChatGPT. Understand that in human terms, the tool is still a toddler that needs supervision.
Define ChatGPT’s Role
Before integrating ChatGPT into your business, it’s essential to define its role. The role can range from answering customers to generating ideas for new products.
Defining ChatGPT’s role helps you leverage its power. But also ensures you put in guard rails. The technology still is very new, so you don’t want your employees using it for everything.
Determine exactly which tasks the company approves for ChatGPT use and which it does not. This empowers your team to use it where you deem best and avoids improper use.
Consider Customer Privacy
Privacy is a crucial aspect of any business, and ChatGPT should not be an exception. As you integrate the tool into your work, it’s important to consider customer privacy. In fact, in March, Italy banned ChatGPT due to data privacy concerns.
Be aware of any exposure of employee or customer data to ChatGPT. Limit the potential for data leakage.
For example, you can configure ChatGPT to stop collecting customer data. Such as, after data collection reaches a particular threshold.
Ensure Human Oversight
ChatGPT is a powerful tool, but it’s not a substitute for human interaction. It’s crucial to have human oversight to ensure the output it gives is relevant and accurate. Human oversight can help stop inappropriate responses that may negatively impact your business.
Integrate ChatGPT Into Your Existing Customer Service
Integrating ChatGPT into your customer service channels can benefit customers. It can improve customer experience while also reducing workload. You can integrate it into your website, social media, and other support channels. It can provide real-time responses to customer queries. But, again, human beings need to watch ChatGPT and its responses.
Leveraging it intelligently reduces the waiting time for customers. It can also improve their experience with your business.
Measure Performance and Optimize
Measuring ChatGPT’s performance is crucial to ensure that it’s providing value. Measure its performance by analyzing customer satisfaction, response time, and responses handled.
You can also look at productivity statistics. Is using ChatGPT to write the framework for customer emails saving time? Or does it take just as much time for your team to edit responses?
Based on the analysis, you can optimize ChatGPT to improve its performance. This helps it to be a better support for your business.
Be Transparent About Using It
Be transparent if you’re using ChatGPT for email responses or other things. Your customers will appreciate your honesty. For example, you could simply state in your policies the following.
“We leverage AI for certain content, and always edit and fact-check its outputs.”
The use of AI-generated content is a murky area right now. Responsible companies tell their customers exactly where and how they are using it.
Get Help Navigating the Changing World of Business Technology
ChatGPT is an excellent tool for businesses looking to leverage its AI power. But this tool is still in its infancy. Integrating ChatGPT into your business requires careful consideration. You need to ensure that it’s effective and secure.
Need help navigating the changing technology landscape? Give us a call today to schedule a chat about AI, where to leverage it, and business concerns.
This Article has been Republished with Permission from The Technology Press.
How Is the Metaverse Going to Change Business?
The new buzzword around town is “metaverse.” But what does that actually mean for businesses? Is it just something that social media companies need to be concerned about?
According to people like Apple’s CEO Tim Cook, the metaverse is coming. He stated that “Life without AR will soon be unthinkable.” Whether that’s a short-term or long-off prediction, companies need to be ready.
First comes the understanding of what the metaverse is. Metaverse is a general term – hence why it’s not capitalized like a proper name. The metaverse refers to a collective upgrade of the internet to a 3D virtual environment. This would be a world interconnected between various sites. These sites would reflect the immersive games that you see today.
Did Facebook/Meta invent the metaverse? No.
The idea of connected 3D immersive worlds has been around for decades. Several online gaming companies have staked a territory in the metaverse. But their applications are less interconnected.
What’s one of the best representations of the early metaverse? It’s a short-lived software called Adobe Atmosphere. This 3D immersive experience included interconnected online worlds. It also gave people the ability to chat with others. It was a bit before its time but shows how the concept of the metaverse has been around for a while.
The metaverse is getting attention now because technology has advanced. It has begun to catch up to the needs of such a world. This includes fast internet connections and immense processing power. It also includes a delivery method for 3D that works on most PCs.
Are we there yet? Not quite. But the metaverse is picking up steam. Recently, Microsoft announced a partnership with Meta. This partnership is to bring Microsoft 365 apps into the metaverse. This means collaboration in an entirely new way. Microsoft notes that 50% of Gen Z and millennials expect to do some of their work in the metaverse in the next two years.
How Does the Metaverse Impact Your Company?
With companies like Microsoft looking at the future of AR/VR, it could be a reality soon. You can expect the metaverse to touch your own company in some way in the next few years. Here’s a preview of what it may impact.
Where to Advertise
When the internet was first introduced, companies didn’t immediately realize its potential. Now, most companies wouldn’t consider operating without a website. It’s a necessity for driving leads and converting sales.
If the metaverse takes off as a new 3D iteration of the internet, it could be just as important. This means exploring metaverse-type advertising in virtual worlds. Also, potentially creating your own VR site or showroom.
How to Service Customers
As the popularity of social media took off, companies realized customers used it to reach out. Seventy-nine percent of consumers expect companies to respond to a social media message. And they expect that response within a day.
To address that need, many businesses have a social media presence. They use this for marketing and to answer questions and inquiries from customers.
The metaverse may be the next step. If people begin hanging out there, they will expect to interact with businesses in that space. Just like they do now with social networks.
This means companies need to be aware of how customers may be using the metaverse as it grows. Adding a question about metaverse use to a year-end customer survey could be a way to be proactive on this topic.
Employee Training
One of the touted benefits of the metaverse is its ability to enable more immersive training. This could greatly increase training capabilities for everyone from doctors to forklift operators.
Imagine being able to replicate a task more closely in a virtual world. A person could safely make mistakes there. Then they could grow proficient before doing that thing in real life.
Start thinking about the types of training that your employees need. Then, look at ways that a VR world may make the training safer or more efficient. The metaverse may not have what you’re looking for now. But with the pace of technological advancement, it could in a year or two.
More Immersive Remote Team Collaboration
Virtual meetings skyrocketed out of necessity during the pandemic. Now, meeting by Teams or Zoom is commonplace. The next generation of online team meetings may end up being in a virtual world.
As we noted earlier, Microsoft is already working on bringing its apps into a virtual space. Add a few avatars and an immersive setting. Suddenly, you have a completely different meeting experience.
What’s one more way to enhance remote team collaboration in the metaverse? It has to do with building design and maintenance. Imagine being able to walk through a 3D recreation of a space before it’s built. Then fine-tuning the construction while inside that space.
Is Your Business Ready for the Next Digital Transformation?
What are your digital transformation plans for the next 12 months? The next three years? If you’re not sure where to begin, we can help. Contact us today to schedule a technology brainstorming session.
This Article has been Republished with Permission from The Technology Press.